Project-Urban-shop

NP Marketing Agency

Urban Plant Shop

This cozy plant shop specializes in rare indoor plants and offers workshops on urban gardening

Challenge : A local plant shop wanted to increase online visibility and in-store foot traffic.

Strategy

  • Optimized Google Business Profile with high-quality images of plants and store interior

  • Created Instagram content featuring plant care tips and customer showcases

  • Implemented local SEO targeting “indoor plants [city name]” keywords

  • Ran Google Ads campaign for “house plants delivery” during peak gifting seasons

Results

  •  40% increase in Google Business Profile views

    • Instagram following grew from 500 to 3,000 in 6 months

    • Organic search traffic increased by 65% year-over-year

    • PPC campaign achieved 4.2% CTR, driving 22% of total online sales

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