NP Marketing Agency
Urban Plant Shop
This cozy plant shop specializes in rare indoor plants and offers workshops on urban gardening
Challenge : A local plant shop wanted to increase online visibility and in-store foot traffic.
Strategy
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Optimized Google Business Profile with high-quality images of plants and store interior
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Created Instagram content featuring plant care tips and customer showcases
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Implemented local SEO targeting “indoor plants [city name]” keywords
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Ran Google Ads campaign for “house plants delivery” during peak gifting seasons
Results
- 40% increase in Google Business Profile views
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Instagram following grew from 500 to 3,000 in 6 months
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Organic search traffic increased by 65% year-over-year
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PPC campaign achieved 4.2% CTR, driving 22% of total online sales
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